People and Finance Media Kit

Effective Date: 12-11-2025

Welcome to the People and Finance Media Kit! This kit is designed to provide you with all the key information about our brand, audience, and media opportunities. Whether you're a journalist, influencer, partner, or advertiser, this kit will help you get to know us better and understand how we can collaborate.

1. Brand Overview

People and Finance is an online platform dedicated to educating individuals and organizations about personal finance, investment strategies, and financial literacy. Our goal is to empower people with the tools, resources, and knowledge they need to make informed financial decisions, achieve financial independence, and create sustainable wealth.

Mission:
To democratize financial education and help individuals of all backgrounds take control of their financial futures.

Vision:
A world where financial literacy is universally accessible, empowering people to make better financial decisions that lead to long-term prosperity.

Values:

• Transparency: We believe in clear, honest, and straightforward financial education.

• Inclusivity: We strive to serve diverse audiences from all walks of life.

• Empowerment: Our content is designed to inspire and equip people to take charge of their financial journey.

2. Audience Demographics

People and Finance reaches a broad and engaged audience who are interested in improving their financial literacy, building wealth, and achieving financial independence. Below is a snapshot of our key audience demographics:

• Age Range:

  • 18–34 (30%)

  • 35–44 (25%)

  • 45–60 (20%)

  • 60+ (15%)

  • Other (10%)

• Gender:

  • Male (55%)

  • Female (40%)

  • Non-binary/Other (5%)

• Location:

  • Primarily United States, Canada, UK, Australia, and other English-speaking countries.

• Interests:

  • Personal finance management

  • Investment strategies

  • Budgeting

  • Retirement planning

  • Debt reduction

  • Financial independence (FIRE movement)

  • Tax planning

• Occupation:

  • Young professionals (30%)

  • Entrepreneurs and small business owners (25%)

  • Individuals nearing retirement (20%)

  • Students and early career professionals (15%)

  • Retirees looking to manage their wealth (10%)

3. Key Offerings

Content:

We offer a variety of content that is designed to cater to people at all stages of their financial journey:

• Articles and Blog Posts: Insightful articles covering personal finance, investing, and more.

• Guides and Tutorials: Step-by-step guides that explain complex financial concepts in simple terms.

• News and Analysis: Timely articles on current financial trends, news, and regulations.

• Podcasts and Webinars: Audio and video content with industry experts, financial advisors, and thought leaders.

Services:

• Personal Finance Coaching: One-on-one coaching sessions to help individuals create personalized financial plans.

• Financial Tools: Interactive tools like budgeting calculators, debt payoff planners, and investment trackers.

• Online Courses: Comprehensive, self-paced courses on topics such as budgeting, investing, and financial independence.

Collaborations & Sponsorships:

• Brand Partnerships: We collaborate with like-minded financial brands to offer sponsored content, guest posts, and product promotions.

• Affiliate Marketing: We work with reputable financial services and product providers, offering recommendations through affiliate links.

• Event Sponsorship: Opportunities to sponsor webinars, podcasts, or live events focused on personal finance topics.

4. Press Coverage

People and Finance has been featured in various media outlets and platforms. Some of our recent press mentions include:

• Forbes: “Top Personal Finance Websites to Follow in 2023”

• CNBC: “Financial Tools Every Millennial Should Know About”

• Business Insider: “How Financial Literacy is Changing the Landscape of Retirement Planning”

• The Financial Times: “Empowering Young People to Start Investing Early”

• Investopedia: “10 Resources for Mastering Your Personal Finances”

5. Social Media Presence

People and Finance has a growing and engaged social media following. Here’s a look at where you can find us online:

• Facebook: facebook.com/peopleandfinance
  20,000+ followers
  Active community engagement with daily posts, financial tips, and discussions.

• Twitter: @peopleandfinance
  15,000+ followers
  Latest updates, trends, and financial news shared in real time.

• Instagram: @peopleandfinance
  18,000+ followers
  Visual content with personal finance tips, infographics, and motivational quotes.

• LinkedIn: linkedin.com/company/peopleandfinance
  10,000+ followers
  Professional networking and thought leadership articles.

• YouTube: People and Finance Channel
  5,000+ subscribers
  Video content covering financial tips, expert interviews, and tutorials.

6. Media Opportunities

Interviews & Expert Contributions

We are available for interviews and expert commentary on personal finance topics, including:

• Personal finance management

• Investment strategies

• Retirement planning

• Budgeting tips

• Financial independence (FIRE movement)

For media inquiries, please contact us at the details below.

Guest Blogging & Content Contributions

We welcome guest blog contributions from financial experts, advisors, and thought leaders. If you are interested in writing for People and Finance, please reach out to us for guidelines and submission details.

7. Partnerships & Sponsorships

People and Finance offers several partnership and sponsorship opportunities for brands, financial services, and other organizations looking to reach our audience. Here’s what we offer:

• Sponsored Blog Posts: We write in-depth, branded content that is relevant to our audience.

• Product Reviews: We review financial tools, apps, and services, helping our audience find the best solutions.

• Webinar Sponsorship: Partner with us to sponsor and promote our webinars on key financial topics.

• Exclusive Content: Co-create content that aligns with both our brand values and your offerings.

Partnership Benefits:

• Access to our engaged, finance-focused audience.

• High-quality content that showcases your brand.

• Exposure across our website and social media channels.

For more information on partnership opportunities, please contact our team.

8. Contact Information

We’d love to hear from you! Whether you’re a journalist, potential partner, or advertiser, here’s how you can reach us:

• Email: media@peopleandfinance.org

• Website: www.peopleandfinance.org

9. Downloadable Assets

For your convenience, we’ve provided links to our logo, brand guidelines, high-quality images, and other assets that you can use in media coverage:

• Download Logo

• Download Brand Guidelines

• Download High-Resolution Images

Thank you for your interest in People and Finance! We look forward to collaborating with you and creating valuable content for our shared audience.

Disclaimer:

This media kit is for informational purposes only. All information is accurate as of the date of publication. People and Finance reserves the right to update or modify any information contained in this kit without prior notice.